Sunday, 13 December 2020

Successful Key Account Management

Are you looking for an ideal and much-welcomed Christmas gift for the business to business (b2b) sales account person in your life? Or maybe you are in b2b sales and want a little bit of self-gifting this year?

Well, look no further, because David Hughes' book Successful Key Account Management is the book that you need.

David Hughes writes with all the knowledge and experience that four decades at the very top of being a Senior Key Account Manager in b2b sales, covering chemicals and plastics in industrial sales.

If you are a new accounts manager this book will be an absolutely outstanding primer for your career; and if you are somewhat of an old hand in the field you, too, will find much that is of value within the pages of this remarkable book.

It's a very well planned book and is nicely set out so that all the information that you will require is at your fingertips.

What will you learn? Why you need customers, best practices in Key Account Management, how to cope with and manage time, what exactly sales is, health and safety and why it is not just confined to people who work in dangerous factory environments but also covers sales professionals no matter where they are working. The author also raises the important but often misunderstood issue of mental health and stress.

There's one very important lesson that he states "Nothing we do at work is worth getting hurt for."

There's also a very workable and useful ten point plan, how appraisals should be handled and when they should occur, plus how to negotiate, talking about money and much, much more.

At £14.99 this book should be in the briefcase of every sales professional in the world.

It's published by Matador at £14.99.

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