I had heard of Catherine Baudino several years ago and how she had begun working for Robert Maxwell in 1987 after an appearance on what was a real life precursor of The Apprentice.
But when she arrived for her first day of employment with Maxwell she found that the job didn't, really, exist. Not only that she didn't have a desk or even a phone.
It was interesting to read this story in her own words and to learn that rather than running away, Catherine faced down Maxwell, scrounged up a desk a phone and an office and also created a role for herself within the Maxwell Corporation.
Catherine is honest about growing up in a dysfunctional French family in London.
However, Catherine was able to learn from her parents, she learned how to be both rebellious and also at the same time to learn to conform.
She describes something that I, personally, know a good deal about, unfortunately, which is Imposter Syndrome.
Catherine points out that "Imposter Syndrome is a collection of feelings of inadequacy, despite evidence of success."
You think you are a fraud, that eventually other people will find out what a failure you really are.
Obviously, you'll not want to go for that promotion because, surely, if you obtain the promotion everyone will soon see that you cannot possibly succeed in it. So don't bother to apply for it.
Catherine points out various methods and tools that you can use to rid yourself of the ridiculous weight of the monster of Imposter Syndrome.
Catherine is also a strong believer in network marketing. However, she points out that many networking methods are not too useful and might even be counterproductive. Anyone who reads this book will be able to spot where they might be going wrong with their networking efforts. I know I did! Catherine points out the link between connecting v networking.
Catherine also tells readers how they can say yes and no, how to set boundaries, the role of humour in business and business negotiations, which Catherine points out can be very important.
Catherine shares some very interesting lessons that she learned the hard way and shares with you, her readers.
Such as you always have a choice that you could make, and take the chance to change. How to never give up, beliefs that you have which might limit what you can do, why you should ask and how dispense with the fear of asking.
How to learn how to ask for help, how to understand what non-verbal communications are and how to watch and listen.
She points out that people, women especially, need to dress for success, even at times when modern office dress codes are changing. (I am thinking of a managing director who wears a suit jacket with a pair of designer jeans!)
You'll learn how to learn that being confidant is a good thing, but which should not be confused with arrogance.
What men and women can learn from each other, time management, but with a special Catherine twist on the concept of time management.
She also gives detailed advise on how lone ladies can travel in safety, how to cope with poor heath and threats of mortality.
It's a stunning book and is of great benefit for women and men who are in business.
And what's the thing about Catherine and shoes? Read the book and learn all about that!
It is published by Baudino and Company at £21.99 in hardback.
The ISBN details are:-
ISBN-10 : 1399927612
ISBN-13 : 978-1399927611
It's available at a discount at Catherine's website https://drcatherinecoaching.com/book.
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