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Saturday, 5 August 2017

Jackson King and the Morpher's Heart

Jackson King is just an ordinary boy. Actually, that's completely wrong, because Jackson King is unlike any other boy you could ever possibly be likely to meet.

He was born with a heart condition which means that he is always frail and is often sickly. As a result he is totally unable to be involved in playing any kinds of sports and he has difficulty making friends.

At 16 there comes a miracle, because Jackson becomes the recipient of a donated heart.

But the miracle is more powerful and more far reaching than he could ever have dreamt of.

Because with the new heart Jackson's life becomes totally changed, because the heart that he received  was a very special heart as it carries with it the special gift of the ability to morph.

Now, Jackson is a morpher. He joins a weird and mystical realm of other morphers as he learns how to use his new powers.

But there are a group of evil criminals who are seeking Jackson and who are hunting him down.

Why? Because he has something they desperately seek and they pledge that they will stop at nothing to wrest it from Jackson's grasp.

This is an interesting and well-written novel from Debbie Hood and will be of interest to readers of all ages.

It is published by the Book Guild at £8.99 and can be bought here https://goo.gl/wdCFDG.

Shake Hands or Die

In his debut crime novel, Michael Northey brings his readers an interesting novel that touches on a wide range of modern issues, the Church, the power of the press and much more besides.

There's a new vicar at St Martha's church in the city of Hillford. Father John is viewed as an amiable eccentric who intends to modernise the church.

He employs a range of somewhat wacky gimmicks, which the parishioners  absolutely adore.

But there is one thing that he steadfastly refuses to do. He will not shake hands at the end of the services.

There is a fly in the ointment of the otherwise perfect city of Hillford. The local newspaper is playing host to Fred Vestal who is on loan to it from a London-based tabloid newspaper.

Vestal aims to shake the newspaper, and the city, up.

He attends a service at the church and watches a play performed by children which he takes exception to.

He interviews Father John and writes an article that is nothing but a vicious and undeserved excoriation of  the vicar.

At their next meeting Vestal attempts to get Father John to shake his hand, but he declines to do so.

A short while after this incident a body is found in the churchyard, covered in compost.

People want answers as to what has happened, none more so than the slightly unusual local police.

Who was the victim? Who is the killer? What is Vestal up to? What does Father John find to be so troublesome about shaking hands?

This is a well-written murder mystery novel which is published by Matador at £8.99. You can purchase it here https://goo.gl/wdCFDG.

Sunday, 30 July 2017

Film review, Thugs Vs Dinosaurs, a "Must Watch" movie

Thugs vs Dinosaurs is a recent "straight to YouTube" release directed and produced by Tripp Tiffany.

It's a film that is humorous, though it does have moments of satire and of genuine pathos, too.

A (heartbroken) young paleontologist, Seth W. Boi gives a lecture to a classroom filled (or not!) with only two people.

He then goes home and changes from his paleontologist clothing to the clothing that he prefers to wear, that of a pimp, complete with a $ medallion.   

He goes to meet his friend Georg to help him celebrate Georg's birthday, but the area has become infested with dinosaurs! All created by Georg's grandfather, a former Nazi scientist!

They meet with a whole host of characters, some odd, some bizarre and some, to be frank, who are oddly bizarre or even bizarrely odd.

The film recording; lighting and sound quality are good, the costumes are innovative and the costumes contain some little jokes that you really should not miss!

The special effects, for a film with a total budget of $3,000 and a fairly large and well chosen cast, are excellent.

There are sassy women, gangland characters, a Nazi scientist, a military veteran and his missing daughter, a dubious police officer, a callus ex and her neandertal boyfriend in this wonderful film.

And the specially composed and specially performed musical score is worth listening to in itself.

I am sure you will enjoy this film.  


Monday, 24 July 2017

Brandfather John Murphy the man who invented branding

"Brandfather John Murphy the man who invented branding" is an very readable book that tells the story of how Interbrand, the company that he, John Murphy, founded, was at the forefront of the branding revolution.

It reveals how many businesses suddenly appeared to realise at roughly the same time, three decades ago, the importance of their brands.

In fact, a new business discipline was coming into existence, Branding.

Some business seemed happy to bumble and bimble along pretty much as they had always done, but this was at their peril and at great risk to the viability and the future existence of their businesses.

John Murphy founded Interbrand in 1974 and he and Interbrand were recognised as being the main force behind this business revolution.

The origin of Interbrand was that of a name creation business. They would create a name, develop a name, test them and take care of any resultant legal clearances.

The business quickly earned an international reputation and was responsible for the creation of some early successful band names: Hob-Nob biscuits, Viagra, Punto, Mondeo and Homebase.

Four years later John Murphy opened an office in New York City, in 1982 he launched offices in both Frankfurt and Paris and a year later, Tokyo.

During this time he began to realise that there was much more to branding than merely coming up with a name for a business or a product, he realised that there were, actually, the creators of 'brands' which was an unknown concept at that time.

Interbrand decided to redefine themselves (rebrand themselves, even?) and also came up with the term branding.

In 1988 Interbrand went one step further and came up with and developed the concept of "brand valuation" which caused a sensation in the branding sector, propelling Interbrand into the world leader.

This is the no holds barred account of what happened by John Murphy. It tells the story of the company and also of the sector, of the successes and also of the disasters and the lessons that he was able to learn from them. Including a disastrous merger between two massive concerns that ultimately lead him to hit upon the idea of striking out on his own and so Interbrand came into being.

The book is an interesting insight into the highs and lows of Interbrand and how a chance meeting with a rival caused him to realise that bad figures in 1990 were not just a blip but a major recession and caused him to take harsh but necessary business decisions that not only saved the company at a time when some others went to the wall, but enabled it to have record successive years.

This book is required reading for businessmen and businesswomen, for brand experts, marketing gurus and those in the advertising industry.

It is published by The Book Guild at £11.99 and can be bought here  https://goo.gl/wdCFDG.