During Oktoberfest, they can now use them to create music. How can this possibly be a thing? Let us explain how such a thing could be.
To celebrate Paulaner’s special connection to Oktoberfest, the brewery and the creative agency thjnk Munich are ringing in Oktoberfest 2023 in a very special way, with the Paulaner SoundTrack.
What is the Paulaner SoundTrack?
The Paulaner SoundTrack is a publicly accessible, innovative musical art installation situated between Terminals 1 and 2 at Munich Airport. And it's guaranteed that it will be getting all travellers into the Oktoberfest mood!
More specifically, it is a walkable track made using acrylic glass into which precise grooves have been milled.
As soon as a passenger walks along the track with their wheeled suitcases at the speed set by a special strip of lights, various musical tones will be heard.
Heard in sequence, these tones produce the melody of the well-known Oktoberfest song Ein Prosit der Gemütlichkeit.
Around 20% of the approximately six million annual Oktoberfest visitors travel from abroad to toast with the specially brewed Oktoberfest beer. Paulaner is an essential part of this tradition. Because as one of six breweries in Munich, Paulaner has the privilege of being the official Oktoberfest beer.
The tasty Paulaner Oktoberfest beer is the original Munich Beer and is even the best-selling Oktoberfest beer in retail. It's therefore the best way to properly welcome Oktoberfest visitors to Munich.
To see and hear what happens check out this video:-
