It tells sales staff all they need to know about the cold calling sales technique. What makes it such a challenge, why it can appear to be so scary, and how to get over the fear of making cold calls on business prospects.
Shea has two decades of experience in business and she has trained many sales professionals in the art of the cold call sales technique.
Using some examples culled from real life, Shea uses her book to explore the natural human reactions and to assist her readers to learn about and understand why people react to cold calls in the varied ways that they do.
Readers are encouraged to examine their own behaviour patterns and to identify how they can achieve greater results. Especially with the important field of telephone lead generation.
This book is small enough not to intimidate, but big enough to contain a lot of highly useful information, but in a very readable style.
She points out what sales professionals should do and also what they should not to both before, during and after the sales call.
Got someone in sales? Looking for a Christmas present for them? You just found it! And at only £8.99, this'll be the best Christmas present they'll receive this year!
It is published by The Book Guild. Incidentally, if you run a sales department, you will need to buy multiple copies of this book for all of your sales staff.
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