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The healthy approach to building a business… without sleazy sales talk!

A new book that defeats marketing myths and sleazy sales tactics holds the key to success for therapeutic businesses.

I’ve Got Your Back (Rethink Press) by Helen Bullen, who is an award-winning clinic owner and qualified Osteopath, teacher, and experienced business mentor, explores five key principles to help therapists turn their passion into a money-generating business.

Helen said: “I have a passion to help as many therapists as possible continue doing the job they love while making an income they want.

"I learnt early on that many of us, as therapists, receive little or no training when we complete our respective therapy qualifications, and often it can feel you've been left to work it all out for yourself.

"Many therapists have little interest in business, but we all need some knowledge to make it in the therapy world.”

Helen speaks from direct experience of starting her own successful business from scratch, with no experience of sales or marketing and feeling incredibly uncomfortable about some marketing techniques.

She added: “It's tempting to look for a magic template which will attract a steady stream of clients. But some marketing methods can feel as if you are tricking, even forcing, your client into buying from you. Not a nice way to feel. I certainly had to wrestle with my misconceptions on marketing before I started to get results.”

Helen’s answer to this marketing dilemma is her own five step system called Commit to Achieve. These are five clear principles based on self-care, understanding why you want to run your business, releasing any self-limiting beliefs around success, understanding how to make your business work for you and taking effective action.

Helen added: “Quick-fix methods will not guarantee you more clients. In fact, quite the opposite. There is no secret method to make the clients just roll in. Instead, there are methods that work. Methods that will take action from you for the lifetime of your business, both consistently and persistently. These methods are what I have used to create my own successful business and now I want to help other therapists achieve the same.”

It costs £12.99 and will make an ideal Christmas for the therapist in your life.

https://rethinkpress.com/product/ive-got-your-back-by-helen-bullen/

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An Adventure in Education

An Adventure in Education Derek Esp MBE never expected or intended to have a career in education. But he did and he had an adventurous career, too!

Whilst at university he enrolled on an Education course and he discovered that not only did he have passion for learning he also had a love for passing on knowledge by being a teacher.

In 1959 he was appointed to the role of Youth Officer for Central Shropshire, England's largest inland county.

Not only did he have a passion for imparting knowledge, he also found that he had a natural gift for leadership.

After his start in central Shropshire, he worked in three counties as an education officer. Eventually he moved on to other roles where he was responsible for leading a number of educational initiative and was also responsible for helping to develop some new schools.

His last role was that of Director of Education for the county of Lincolnshire.

After taking early retirement  from working in local government he became an educational consultant, taking leading roles in a number of national projects.

He decided to take an active role in local politics, becoming a county council member and he became the chairman of a county educational committee.

In his entertaining and thoughtful book he records how educational was subject to a wide range of reforms between 1960 to 1990.

He was involved in a number of initiatives including County Youth Drama competitions, working with youth workers, the development of many different educational programmes and new schools.

It is an interesting book that should be on the bookshelves of anyone who has an interest in the recent history of education.

It is to be published by Matador on November 28th at £8.99.

Hedgehog Christmas

In Hedgehog Christmas David Hills brings you a heartwarming story of a new adventure for a young boy called Alistair and his good friend, Hamish the Hedgehog.

It's set just before Christmas and Alistair returns home one day to discover that there is an unusual and very sparkly box on the table in the family dining room. It was sent to him by Hamish.

In the box, Alistair finds Oscar, who is a small but very fun filled rabbit, called Oscar.

Upon the eventual arrival of Christmas Eve, Oscar insists on taking Alistair out into the snow-bedecked garden to play. Oscar takes Alistair through a hjole in the garden where they are faced with a gigantic door made of ice.

Mr Tilly, Hamish's rat friend and Hamish greet them at the doorway and instantly the friends are all off on an incredible Christmas adventure.

There's a hedgehog sledding race, an absolutely splendid Hedgehog Christmas party and the wonderful opportunity to have an audience with the Queen of the Hedgehogs in her sparkling palace!

Then Alistair wakes up in bed, in his own bedroom. So, it was all as dream, was it? Perhaps not. But to learn what happens next, you'll need to read the book.

It's published by The Book Guild at £6.99 and it has got to be on your Christmas book gift list for Christmas 2019!

The Knobbly, Wobbly, Bobbly Celeriac

The Knobbly, Wobbly, Bobbly Celeriac s a highly entertaining bit very educational book that is aimed at inspiring children and their parents to get into some healthy eating habits.

Children will learn about the vegetables that are available, but in a fresh and very fun-filled way.

There are rhymes to help the vegetables come alive to the children and a whole load of fantastic, yet fairly simple, recipes for Mums, dads and Children (under guidance from adults, of course!) to try out for themselves.

Read along whilst Alex and Morgan and their mum learn all about different and new vegetables, how to select them, how to prepare them and how to cook them.

The illustrations in the book are bright and colourful and the book was written by Alexandra Campbell in cooperation with Purely Nutrition Ltd.

It is published by Matador at £9.99 and really should be under every Christmas tree this year.

It's Complicated

It's Complicated is a book about the searching for true love. How complicated, exactly, could it be? How difficult? Well, it turns out that for Michelle, a woman with two children and who is in her middle years, it is both complicated and difficult.

Michelle's life has been destroyed when she discovers that the love of her life, her partner is actually a cheating rat.

So, Michele decides that she'd like to dip her toes back into the dating pool.

But now, years after she last dated, the situation is vastly different. And she decides to surf the online dating websites in her searches for companionship and, hopefully, love.

She meets, or communicates, with many different men. There are men who are tedious, who are overly committed to their jobs to the exclusion of everything else in their lives, including love. No wonder they are on a dating site.

There are sports fanatics, the mentally deluded, men who are trying to operate a scam on the hapless women they try to get their claws into on the dating sites.

Michelle was horrified to discover a sub-set of the men on the dating sites who were leading a double life, pretending to be single on the dating sites, whilst pretending to be a loving, dutiful husband to the wife back at home.

And when questioned about their marital status, would come out with the old cliche: "It's complicated."

It's a book that veers from being utterly hilarious to quite moving. Michele Paul has written a very entertaining book that is all the more interesting because it's not fiction, it's actually a memoir!

It's published by The Book Guild at £8.99.