New Book Is a Love Letter to Berkeley, California

Jack McLaughlin wears his heart on his sleeve and his heart says ‘Berkeley’.

Readers diving in to Jack McLaughlin’s mR. bERZERKELEY: The Naked Mayor of Berkeley (published by iUniverse) are sure to gather one thing off the bat: McLaughlin loves Berkeley.

“I wanted to create a series that expresses my love for Berkeley, Berkeley citizens, Berkeley institutions, Berkeley lore, Berkeley mythology and memories of the '60s and provides insights into situations and conflicts faced by a multitude of individuals in a humorous, light-read atmosphere,” says McLaughlin about his new book.

In mR. bERZERKELEY McLaughlin paints a vivid satire as he brings the '60s into the 21st century. Featuring a mythical, naked mayor and a cadre of fictitious boarding-house characters in political, controversial, sexual and mysterious conflicts, the high-flying spoof is sure to keep even non-Baby Boomers in fits of laughter.

 At the centre of the story is Jim Sain, a pompous, naked, free thinker, who is also the mayor of Berkeley. The mayor has been dubbed “mR. bERZERKELEY” by a cartoonist who is determined to embarrass the incumbent and undermine his bid for re-election.

Through this humorous take, McLaughlin hopes readers are both entertained and intrigued. “I hope readers develop an understanding of political controversies and influences, growing pains of young people attending higher education away from home, struggles of individuals facing extreme hardships caused by others and the attitude that there are possible solutions to all conflicts.”

About the Author Jack McLaughlin’s love for Berkeley – its citizens and its past, present and future – inspired him to invite others to experience a taste of another city by the bay. Now a resident of Carson City, Nevada, he keeps Berkeley close to his heart and promises to keep his retreat near the “Gourmet Ghetto” .

forever. iUniverse, an Author Solutions, Inc. self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

Random House Selects Aspera To Power Worldwide Production Of Audiobooks

Aspera, Inc., creators of next-generation software technologies that move the world's data at maximum speed, has announced Random House, the world's largest English language trade publisher, has selected Aspera for high-speed data transport and workflow automation and management. By replacing their existing transport technology and in-house workflow orchestration tools with Aspera software, Random House will shorten production cycles as they scale operations and expand distribution channels.

Random House is the leading audio publisher in the industry today, with an audiobooks library of over 2500 titles from bestselling authors available on CD and audio download. Content creation is a worldwide, collaborative operation, with voice talent, audio editing, graphic design and distribution activities dispersed across cities and across continents. Their sophisticated workflows require increasingly flexible and scalable high-speed file transport and workflow automation systems to meet their recent and future business growth.

After rigorous evaluation of available solutions, Random House chose a full suite of Aspera distribution, collaboration, and automation software products.

The deployment at Random House is centered on faspex™, a global collaboration platform based on Aspera's patented fasp™ transport technology. The software solution enables disparate groups to collaborate quickly and efficiently by exchanging files and directories of any format and size at maximum speed, regardless of transfer distance and network conditions.

"At Random House, we currently publish over 300 titles per year with content creation activities throughout the globe," said Joshua Crone, vice president, infrastructure, technical services at Random House. "We need efficient, reliable automation tools that can meet the demands of our workflows today and will allow us to scale and adapt to new requirements in the future. With Aspera, we get a full suite of solutions that accelerates almost every aspect of our highly customised workflows, giving us a key strategic advantage over other audio publishers."

Rounding up the automation, universal access and reporting requirements of the system, the following Aspera components are also included in this comprehensive software deployment:

Aspera Orchestrator for automating complex workflow sequences with a logical execution engine, a library of plug-ins for asset transformation, quality control and other functions, and an SDK for future integrations. Aspera Console for reporting, including the ability to filter reports based on metadata for fine-grained content and resource tracking. Aspera Mobile and the Aspera Add-in for Microsoft Outlook, which extend Aspera's global person-to-person file delivery to mobile devices and Outlook users. Aspera Cargo, which automatically downloads and consolidates content on a single client, keeping team members in sync with the latest files.

"With hundreds of content creators dispersed worldwide, not only do publishers like Random House need high-speed data transport, they need integrated tools to help them manage complex, proprietary workflows," said Michelle Munson, CEO and founder at Aspera. "We are excited to work with Random House as they deploy Aspera solutions for a broad range of automation, collaboration and distribution activities within the large-scale, global workflows that help make Random House a leading publisher of bestselling audiobooks."

FACTFILE:Aspera is the creator of next-generation transport technologies that move the world's data at maximum speed regardless of file size, transfer distance and network conditions. Based on its patented fasp™ protocol, Aspera software fully utilizes existing infrastructures to deliver the fastest, most predictable file-transfer experience. Aspera's core technology delivers unprecedented control over bandwidth, complete security and uncompromising reliability. More than 1,500 organisations across a variety of industries on six continents rely on Aspera software for the business-critical transport of their digital assets.

Please visit asperasoft.com and follow us on Twitter @asperasoft for more information

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The City-State in Europe, 1000-1600

The City-State in Europe, 1000-1600 by Tom Scott is an extremely fascinating book that examines an interesting part of European history, that of the independent or semi-independent city-state.

Curiously enough although the city-states were an important part of the development of the political fabric of Europe (some might argue that echoes of these institutions still reverberate through the fabric of society down to modern times) no detailed comparison of the city-state in the medieval period of European history was undertaken within the last 100 years.

Whilst it is true research work was undertaken (and quite detailed work, too) on their role as harbingers of the modern state, their great cultural achievements and the like, little regard was paid to what might be described as the 'bigger picture', as it were.

For example, their desires for territorial expansion, how they dealt with neighbours and other city-states and so forth.

In his book Tom Scott looks beyond the normal. He looks at lesser known city-states, he examines city-states of Switzerland and looks deeply into the imperial cities of Germany.

He examines how the city-states fitted in with the rest of the regions and nations in which they existed and how they co-existed with other city states.

He has views on how the city-states worked and how they developed through time which tend to disagree with some other experts. But his analysis is extremely compelling. 

He shows that rivalries between city-states could become fraught and how alliances came and went, sometimes over periods of time, sometimes rather rapidly.

Anyone who is a student of medieval European history needs a copy of this thought-provoking and compelling book. It is academically rigorous  and extremely well researched but it is written in a very approachable style.

It is published by Oxford University Press in hardback the ISBN is 978-0-19-927460-4. It is available form the That's Books bookshop.

Wenlock Olympian Games Book Launch

Graphics and Print, the award winning Shropshire based commercial printers, are proud to have recently been chosen by Ellingham Press, the Much Wenlock based publishers, to print three books. Two of the three books are extremely timely as they have a direct link with the Olympian Games - the inspiration behind the modern Olympic movement. The third is a book of poetry featuring the current Poet Laureate.

Managing Director Martin Kells explains: “We have a strong commitment to the communities in which we operate, so to be chosen by Ellingham Press, a local firm of publishers to print these books was a real honour.

Graphics and Print started in 1980 as a small family-run business in Telford, just down the road from Much Wenlock, and we know how important it is to have local support in order to succeed. To therefore support a local firm of publishers has been fantastic and the three books come highly recommended.”

“The Olympian Games in Wenlock” provides a pictorial history of the games from their creation in 1850 by Dr William Penny Brooks to the present day. Pictures range from sepia tone images of penny-farthings to full colour pictures of recent events, including a visit to the town by the Wenlock mascot last year. At £12.99, this is a must for anyone interested in the history of the Olympian Games.

“How Peggy the Much Wenlock Piglet Took Part in the Olympian Games” is the second of the books recently published, providing a simple little story which aims to fire the imagination and spur the interest of children in the events in Victorian Shropshire which were a forerunner to what has been dubbed the greatest show on earth. This is Shropshire author Jocelyne Adams first book and she has teamed up with the talented illustrator Isobel Bushell and publisher Ina Taylor, to create a winning local team. For £4.99 children not only get to learn a little about the history of the games but will have fun doing it at the same time.

The third book to have been printed is the “Wenlock Poetry Festival Anthology for 2012”. This features the work of 60 poets appearing at this year's festival, the anthology includes poems by Carol Ann Duffy, patron of the Wenlock Poetry Festival and current Poet Laureate, Gillian Clarke, Jackie Kay and Daljit Nagra. Again priced at £4.99, this is a must for poetry enthusiasts.

All three books are available online and post free from www.ellinghampress.co.uk.

Graphics and Print are dedicated towards establishing relationships with organisations in the local area to help strengthen the community infrastructure. They aim to use local suppliers where possible to help support neighbouring businesses, and encourage employees to actively get involved with charitable events in their region. They also regularly offer work experience opportunities to nearby schools and colleges as well as the mentoring of university students who wish to pursue a career in print.

The Top Five Regrets of the Dying - The book that became an instant internet phenomenon!

The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing, Hay House, £10.99
by Bronnie Ware

After too many years of unfulfilling work, Bronnie Ware began searching for a job with heart. Despite having no formal qualifications or experience, she found herself in palliative care.

Over the years she spent tending to the needs of those who were dying, Bronnie's life was transformed. Later, she wrote an Internet blog about the most common regrets expressed to her by the people she had cared for.

The article, also called 'The Top Five Regrets of the Dying', gained so much momentum that it was read by more than three million people around the globe in its first year. At the requests of many, Bronnie now shares her own personal story. Bronnie has had a colourful and diverse past, but by applying the lessons of those nearing their death to her own life, she developed an understanding that it is possible for people, if they make the right choices, to die with peace of mind. In this book, she expresses in a heartfelt retelling how significant these regrets are and how we can positively address these issues while we still have the time.

The Top Five Regrets of the Dying gives hope for a better world. It is a story told through sharing her inspiring and honest journey, which will leave you feeling kinder towards yourself and others, and more determined to live the life you are truly here to live. This delightful memoir is a courageous, life-changing book.

Here are the top five regrets of the dying, as witnessed by Ware:

1. I wish I'd had the courage to live a life true to myself, not the life others expected of me.
"This was the most common regret of all. When people realise that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made, or not made. Health brings a freedom very few realise, until they no longer have it."

2. I wish I hadn't worked so hard.
"This came from every male patient that I nursed. They missed their children's youth and their partner's companionship. Women also spoke of this regret, but as most were from an older generation, many of the female patients had not been breadwinners. All of the men I nursed deeply regretted spending so much of their lives on the treadmill of a work existence."

3. I wish I'd had the courage to express my feelings.
"Many people suppressed their feelings in order to keep peace with others. As a result, they settled for a mediocre existence and never became who they were truly capable of becoming. Many developed illnesses relating to the bitterness and resentment they carried as a result."

4. I wish I had stayed in touch with my friends.
"Often they would not truly realize the full benefits of old friends until their dying weeks and it was not always possible to track them down. Many had become so caught up in their own lives that they had let golden friendships slip by over the years. There were many deep regrets about not giving friendships the time and effort that they deserved. Everyone misses their friends when they are dying."

5. I wish that I had let myself be happier.
"This is a surprisingly common one. Many did not realise until the end that happiness is a choice. They had stayed stuck in old patterns and habits. The so-called 'comfort' of familiarity overflowed into their emotions, as well as their physical lives. Fear of change had them pretending to others, and to their selves, that they were content, when deep within, they longed to laugh properly and have silliness in their life again."

That's Parenting: Babies All Wrapped Up - Dr Claire Winstanley

That's Parenting: Babies All Wrapped Up - Dr Claire Winstanley: Bristol based GP Dr Claire Winstanley has just released her first all encompassing baby book for information on dealing with pre...

How the Secrets of a Better Memory Lead to Success – Tony Buzan's 'Most Important Graph' Reveals All

Every so often a truly ground breaking idea comes along. This is one. In his latest book ‘The Most Important Graph in the World’ published by Proactive Press, Tony Buzan, a world-acclaimed author and speaker on the brain and thinking, offers an eye-opening and energising theory for what lies at the heart of any kind of personal or business success – your memory.

How to Remember….And Be Remembered

Tony’s much spoken about and long awaited ‘Most Important Graph’ shines a spotlight on the 7.5 key principles of human memory and demonstrates how you can apply an intelligent and practical approach to both remembering and staying memorable, for the right reasons, in all aspects of your life.

Through a blend of wit and wisdom, common sense and scientific knowledge, he explains how even a simple understanding of memory can open up new possibilities for managing yourself and influencing others, helping you make the jump from ‘average’ to wildly successful in very little time.

Memory – No Longer a Dull Subject

‘The Most Important Graph in the World’, co-written with Jennifer Goddard and Jorge Castaneda, is a culmination of decades of research on learning, recall and achievement. It provides a whole new take on what is traditionally a dry and sterile subject, encapsulating the important memory principles of Primacy, Recency, Von Restorff (Imagination), Association, Understanding and Misunderstanding, Interest and Meaning all in one unique, vivid, vibrant and life-changing graph.

The ‘Most Important Graph’ proves what all great CEOs, speakers, teachers, athletes, parents, professionals and students already know – that being aware of how you and others learn is paramount to what you can do and achieve. Using the Primacy principle (which states that people remember more information from the beginning of an experience) you can make all your first impressions count. Similarly, the Recency principle (which holds that people remember more information from the end of an experience), helps you finish any task, communication or venture on a positive high. Better yet, the Von Restorff principle (people remember anything outstanding, different or unique about an experience) is there to encourage you to add that ‘wow’ factor in everything you do, bringing more and more peaks to your own success graph.

In Tony’s book, you will also learn the value of regular breaks and of making associations, how to overcome misunderstandings, and how to sustain high levels of interest (yours and others) at all times.

A Graph? Or a ‘Formula for Life’?

Tony Buzan says, “The Most Important Graph in the World is far more than just a graph about memory - it’s a formula for life! {{This graph unleashes powerful truths about how we all learn and behave.}} It is my sincere hope that people will pay attention to these truths and, from this moment on, embrace them wholeheartedly to plot new paths of success.”

The vital knowledge presented by this graph empowers you to:

• Deliver speeches and presentations that hit the mark
• Acquire more and more new skills
• Enjoy positive social interactions and harmonious relationships
• Plan any kind of event or meeting
• Develop PR and marketing with real impact
• Design unique products and services
• Raise your creativity and intelligence
• Bring clients to your door
• Maximise your time
• Protect your legacy

…and create a more meaningful, memorable life.

Learn the Secrets of Successful Orators, Athletes and Business Magnates

The people and organisations that already understand and employ the power of this graph are leaders in their respective fields. In this book, readers learn how US President Barack Obama compels his audiences to sit up and listen; how Richard Branson, head of the Virgin empire, never fails to create a dramatic and remarkable impact whenever he launches a new product or service; and how Sir Steven Redgrave became the ultimate Olympic athlete, winning five consecutive gold medals in rowing. All their secrets, and more, are revealed in this single graph.

From 6 Million Copy Bestselling Author and Inventor of Mind Maps

Tony Buzan is a man on a mission. In his long and prolific career as a speaker, consultant and author of over 100 books, Tony has helped countless people around the globe to unlock their creativity, improve their memory and boost their thinking skills. Known to millions as the inventor of Mind Mapping, he has been the instrumental driving force behind global mental literacy. Tony has worked with some of the world’s most high profile organisations, governments, universities, leaders, athletes, performers and academics, as well as children of all ages.

Now for the first time, he has committed to paper the subject which has long captivated his audiences with his new book ‘The Most Important Graph in the World’. In this completely new work, Tony reveals how a simple understanding of memory and its improvement can instantly and dramatically change our lives and the lives of those around us.

‘The Most Important Graph in the World’, published on 12th April 2012 by Proactive Press (£14.99, 210 pages, paperback, ISBN: 978-1-908934-01-7), is available via Amazon.co.uk.

For more information on the book and the author, please visit the Most Important Graph website