Thursday, 17 May 2012

Book launch - The Army & Navy Club Double Anniversary

The Army & Navy Club, has commissioned Prior & Partners, the global communications agency founded by entrepreneur and television personality, James Caan and Annie Prior, one of the UK's leading editors, creatives and publishers, to create an integrated multimedia campaign to celebrate its 175th Anniversary coinciding with its patron HM The Queen’s Diamond Jubilee.

For the past 175 years, the Army & Navy Club (or ‘The Rag’ as it is affectionately known) has provided a base for its members – men and women who hold or have held a commission in the British or Commonwealth Armed Forces, as well as non-military corporations and blue chip companies mostly based around Mayfair and St. James – in which they can socialise and relax.

At the heart of this campaign is a hardback commemorative publication, which includes beautifully written profiles of the exclusive international brands selected to sponsor the Army & Navy Club celebrations. These brands cover a range of sectors including Food & Wine, Restaurants, Fashion, Jewellery, Arts & Culture, Luxury Travel, Aviation, Yachting, Interiors, Architecture and Education. The publication will also chronicle the history and development of the Club, and its relationship with the Royal Family and the military. As patron of the Army & Navy Club, HM The Queen will receive a copy of the album, as will each of the 137 affiliated clubs, worldwide. Alongside the publication, a dedicated website, e-book and phone application have all been produced to complement these prestigious celebrations.

The campaign will come to fruition at an official launch event at the Army & Navy Club Headquarters in Pall Mall, London on May 31st 2012. Guests will include Army & Navy Club members, affiliate club members, participating luxury brands and select affluent individuals, who will have the opportunity to enjoy a cocktail reception, live entertainment, speeches from high-profile individuals and a live charity auction from which proceeds will be donated to Veterans Aid, the Army & Navy Club’s affiliate charity.

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