Tuesday, 24 April 2012

New books shows that treating yourself like a brand can create a ‘Brand New You’

Brand New You: Reinventing Work, Life & Self through the Power of Personal Branding

by SIMON MIDDLETON

Published by Hay House on 7th May, £10.99. Also available as an ebook.

A unique guide explaining what personal branding is and how to brand yourself professionally and personally to create a new you from one of the UK’s best-known experts on brands and personal development.

In an increasingly tough jobs market and an ever more competitive world in general, it is more vital than ever to stand out from the crowd to get the most from the opportunities given to us. UK expert on branding and personal development Simon Middleton’s answer to this: create a killer personal brand.

This is not a prescriptive business book that will explain how to swot-up for an interview or merely improve your CV, instead Middleton shows you that by examining your story, finding your strategy, paying heed to your audiences and establishing a ‘brand’, you really can build a ‘brand new you’.

Middleton promises that by creating a strong personal brand you will improve your prospects at work (and might just get that promotion!), stand out dramatically from the crowd and secure the job you really want, and even improve your prospects in finding a romantic partner.

Offering a fascinating glimpse into the art of successful company branding and marketing strategy, and then applying it to the individual reader, Middleton shares his expertise so that by the end of this book you’ll be thinking about yourself like the CEO of a global company thinks about their business. In the process you’ll be on your way to developing your killer personal brand, developing your own marketing strategy and achieving ambitions which previously seemed out of reach.

This book shows you how to build your personal brand and create a new you by explaining:

- How to turn ambition and dreams into a personal brand strategy
- How to identify the competitors to your personal brand and how to stand
out from the crowd.
- Strategies for ‘positioning’ yourself to best promote your personal brand
- How to craft your personal brand story and ‘sell’ yourself
- How to bring your personal brand to life in everything that you do, to build an authentic, distinctive and compelling brand ‘identity’.

Explaining what personal branding is and full of examples of how people have successfully created their personal brand – from Reggae Reggae Sauce entrepreneur Levi Roots to model turned charity-campaigner, Katie Piper – this book is a unique insight into creating a new you.

Simon Middleton is one of the UK’s leading brand consultant and an expert on branding and a highly-experienced reinventor. His consultancy firm Brand Strategy Guru advises organisations and individuals all over the world and Simon has appeared on BBC Newsnight, BBC Breakfast, Bloomberg, Sky and CNN to discuss brand stories. He is the author of popular business books Build a
Brand in 30 Days and What You Need to Know About Marketing. www.simonmiddleton.com

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