Thursday, 23 June 2011

Self-Published “Business Cook Book” to be Stocked at Waterstones

Self-published book ‘Business Cookery: Tried and tested recipes for business success’ is to be stocked at Waterstones.

Hot on the heels of best-selling Kindle authors John Locke, Louise Voss and Mark Edwards two UK authors are using their business experience to self-publish and promote their own paperback and e-book.

The quirky novel/business book hybrid is selling well on Amazon (both in paperback and on Kindle) and now Waterstones have agreed to stock the title in their high street stores. It’s also available online from Blackwells, WHSmith and Foyles.

Entrepreneurs Hannah McNamara and Patrick White decided to go down the route of self-publishing, even though McNamara had worked with a publisher on her first book, ‘Niche Marketing for Coaches’.

McNamara says, “Many authors don’t realise the amount of marketing publishers expect you to do for your own book. They assume that their job is just to write a good book and the publishers will take care of making it sell.

“My experience first time around taught me that there were so many aspects of publishing a book we could easily handle ourselves and be in complete control of. Most self-published authors focus on e-books but it was important for us to be published in print as well and be stocked in book stores. As business people we’re always focused on the profit margin, so doing it ourselves means that we could make publishing a book very profitable. It’s also been a lot of fun!”

This emphasis on making a profit is very apt given the topic of their book. Business Cookery uses cookery analogies to teach business principles and it’s already receiving acclaim from entrepreneurs and foodies alike.

‘Secret Millionaire’ property investor Caroline Marsh says, “I heartily endorse Business Cookery, Clear, easy-to-read. I like the stories that guide you through the fundamentals on how to start, run and manage a successful business. Follow the recipe and make a great pie!”

Sejal Sukhadwala of LoveFood.com describes the book as “a modern classic, this unique tome gives business and personal development advice via cookery-themed storytelling, recipes and food analogies.”

For a limited time, the authors are making the first 2 chapters available free from www.businesscookerybook.com.

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